Many businesses struggle with tracking ROI on traditional direct mail and have moved some budget to online marketing. Now the cost of online marketing is so expensive that many are moving budgets back to mail but people want the same tracking & insights available as online. This session focuses on leveraging direct mail with new cutting-edge call tracking and text for info technology to capture, engage and track responses from direct mail campaigns. Instructor: Jessie Beaudoin, Founder, CallAction.co
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