DM206: 7 Direct Mail Tracking & Conversion Tips

Posted on January 17, 2019 by mailomg in M-5, Uncategorized // 0 Comments

Many businesses struggle with tracking ROI on traditional direct mail and have moved some budget to online marketing. Now the cost of online marketing is so expensive that many are moving budgets back to mail but people want the same tracking & insights available as online. This session focuses on leveraging direct mail with new cutting-edge call tracking and text for info technology to capture, engage and track responses from direct mail campaigns. Instructor: Jessie Beaudoin, Founder, CallAction.co

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Direct Mail Conversion Tips

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University of Toledo

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The Ford Foundation

“Great opportunity to learn, grow and network with other industry professionals as well as learn about innovative new mailing products.”

— Austin Hurley, MCOM
Million Dollar Round Table

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