Keynote Presentations
USPS Executive Briefing – Issues and Answers
Tuesday, September 28, 2026, 8:45-10:15 AM – Keynote Presentation
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Bringing AI and ML in Your Mailroom
This session explains how artificial intelligence and machine learning are transforming inbound mail, document digitization, and mailroom operations. Attendees will learn the differences between AI (Artificial Intelligence), Machine Learning (ML), explore the roles of generative and agentic AI, and review practical examples for classifying mail, extracting key data, summarizing content, automating workflows, forecasting volume, identifying bottlenecks, and improving operational efficiency. The session will also highlight commonly available tools and platforms that can help organizations begin modernizing their mailrooms without a full system overhaul.
Presenters: Sally Pfabe, Vice President, Business Development, Management Resource Services; Jeff Coleman, President and CEO, PendulumTyde
Tuesday, September 28, 2026, 10:30-11:30 AM – Keynote Presentation
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A Look into the Future of the Postal Service
2026 has already been an active year for the future of the USPS. Its regulator is conducting another review of its rate system with likely changes to come; Congress is holding hearings to talk about changes to the USPS’ business model; businesses using the mail are struggling with price increases significantly above CPI, and the USPS itself is grappling with continued financial stresses. How might the Postal Service be changed for the future and how should mailers, marketers, and operations leaders prepare? This keynote offers a forward-looking perspective on the forces shaping the future of the U.S. Postal Service, from changes in customer expectations and experiences, data-driven decision-making, network modernization, and the changing role of mail in a connected communications ecosystem. Attendees will gain insight into the trends, challenges and opportunities that may define the next era of postal operations.
Presenter: Kathleen Siviter, CAE, Executive Director, Alliance of Nonprofit Mailers
Tuesday, September 28, 2026, 12:00-1:30 PM – Luncheon Keynote
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The Future of Mail: It’s Not What You Think
Is mail dying? Is it too expensive? Is it unreliable? The truth is more complicated—and far more useful—than the familiar assumptions suggest. In this thought-provoking session, Dave Lewis will take a fresh look at the future of mail by examining the broader landscape of direct marketing, direct mail, and the Postal Service. Attendees will explore where the industry stands today, what is truly changing, and what remains essential as AI, digital marketing, and expanding data capabilities reshape how organizations communicate with customers. Rather than treating mail as just another channel, this presentation challenges attendees to rethink mail’s role in an increasingly complex marketing ecosystem. The session will provide a practical reality check, identify the forces driving change, clarify what is not changing, and outline what mailers, marketers, and industry professionals need to do to keep up and stay ahead. With years of experience in the mailing and marketing industry, Dave Lewis brings a unique perspective to one of the biggest questions facing the industry: What will mails’ place be in the future.
Presenter: Dave Lewis, Founder & Chief Industry Officer, SnailWorks
Wednesday, September 29, 2026, 8:45-10:15 AM – Keynote Presentation
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Building a Resilient Operation: Management Strategies for 2027 and Beyond
This forward-looking keynote focuses on building smarter, more resilient operations in a rapidly changing business environment. The presentation explains how organizations can optimize workflows, integrate automation, and improve data accuracy to reduce disruption and strengthen customer communication. Using practical examples and industry best practices, attendees will learn how effective operations management can support timely interventions, strategic outsourcing, and a more proactive approach to reducing customer attrition.
Presenter: Mitch Hungerpiller, Chief Technology Officer, Return Mail
Wednesday, September 29, 2026, 10:30-11:30 AM – Keynote Presentation
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Redefining Customer Value by Going Digital
The session will provide the insights and actions necessary for mail managers to begin planning the modernization of their mail operations. Mail managers are struggling with decreasing volumes, customer relevance and increasing costs. It is time to take action, leverage technology, and redefine the customer value proposition. It has never been a better time to invest in going digital.
Presenter: James Keough, Chief Revenue Officer, Sole Solutions Inc
Tuesday, September 28, 2026, 12:00-1:30 PM – Luncheon Keynote
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