DM109: Mail — The Total Experience
Whether you’re a small or large business, Marketing Mail should be part of your Omni-channel advertising campaign. In this session you’ll get an in-depth look at what [...]
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DM203: Using Data Intelligence To Enhance Customer Management
Your data can be activated to its full potential to locate and track customers, verify identify, precisely target prospects. Keeping your data clean and USPS-compliant is [...]
DM206: 7 Direct Mail Tracking & Conversion Tips
Many businesses struggle with tracking ROI on traditional direct mail and have moved some budget to online marketing. Now the cost of online marketing is so expensive that [...]
DM301: Address Quality & Data Management Workshop
There are multiple products and services available to the mailing industry that helps to minimize Undeliverable As Addressed (UAA) mail. Are you using any of them and are you [...]
DM303: Direct Mail’s Relevance in a Multi-Channel World: Why it is Still the Most Effective
In direct marketing, Return on Investment (ROI) is the metric by which any campaign measured. With all the talk and popularity of electronic alternatives to traditional hard [...]
DM307: The Importance of Mailpiece Design
Failing to meet minimum mailing dimensions for commercial mail can bust your budget. Let’s discuss the common mistakes of mailpiece design and how to avoid them. This [...]
DM401: Customer Data: Your Greatest Tool or Hindrance?
In today’s economy customer data should be KING. Yet, with approximately forty million Americans moving annually it can also be your greatest challenge. Learn which tips [...]