Whether you’re a small or large business, Marketing Mail should be part of your Omni-channel advertising campaign. In this session you’ll get an in-depth look at what [...]
Your data can be activated to its full potential to locate and track customers, verify identify, precisely target prospects. Keeping your data clean and USPS-compliant is [...]
Many businesses struggle with tracking ROI on traditional direct mail and have moved some budget to online marketing. Now the cost of online marketing is so expensive that [...]
There are multiple products and services available to the mailing industry that helps to minimize Undeliverable As Addressed (UAA) mail. Are you using any of them and are you [...]
In direct marketing, Return on Investment (ROI) is the metric by which any campaign measured. With all the talk and popularity of electronic alternatives to traditional hard [...]
Failing to meet minimum mailing dimensions for commercial mail can bust your budget. Let’s discuss the common mistakes of mailpiece design and how to avoid them. This [...]
In today’s economy customer data should be KING. Yet, with approximately forty million Americans moving annually it can also be your greatest challenge. Learn which tips [...]