Direct Mail Management
The following Direct Mail Management sessions were featured at MAILCOM ’19:
DM109:
Mail — The Total Experience
Whether you’re a small or large business, Marketing Mail should be part of your Omni-channel advertising campaign. In this session you’ll get an in-depth look at what drives consumer engagement with Mail and what businesses are doing to meet those expectations. What’s driving business and consumer satisfaction with Mail and where are businesses looking to spend their ad dollars over the next two years? This session will cover those important topics and have some room to give you the latest on Informed Delivery and Informed Visibility! Consumers, overwhelmed by inboxes cluttered with unsolicited marketing emails, are more receptive to direct mail. Continued use of direct mail and its enduring effectiveness is because, “Giving, receiving and handling tangible objects remain deep and intuitive parts of the human experience.” People like the physical nature of mail. In recent surveys 60% of respondents said this effect left a more lasting mental impression on them, making it easier to recall later. 57% of respondents said that direct mail marketing makes them feel more valued and creates a more authentic relationship. Research shows that direct mail, when used in combination with digital, drives consumer-purchasing behavior. By 2020 almost 50% of consumers will have ad blockers on their email accounts. Instructor: Markes Lucius, Manager, Market Research, US Postal Service
DM203:
Using Data Intelligence To Enhance Customer Management
Your data can be activated to its full potential to locate and track customers, verify identify, precisely target prospects. Keeping your data clean and USPS-compliant is just the start to maximizing your data’s potential for building sales and customer relationships. This session will show you the bright new world of Big Data and the opportunities that are out there.
DM206:
7 Direct Mail Tracking & Conversion Tips
Many businesses struggle with tracking ROI on traditional direct mail and have moved some budget to online marketing. Now the cost of online marketing is so expensive that many are moving budgets back to mail but people want the same tracking & insights available as online. This session focuses on leveraging direct mail with new cutting-edge call tracking and text for info technology to capture, engage and track responses from direct mail campaigns. Instructor: Jessie Beaudoin, Founder, CallAction.co
DM301:
Address Quality & Data Management Workshop
There are multiple products and services available to the mailing industry that helps to minimize Undeliverable As Addressed (UAA) mail. Are you using any of them and are you sure it s the best option for your needs? Learn about the best practices used by mailers that have proven success in reaching their intended audience and reducing their UAA mail.
DM303:
Direct Mail’s Relevance in a Multi-Channel World: Why it is Still the Most Effective
In direct marketing, Return on Investment (ROI) is the metric by which any campaign measured. With all the talk and popularity of electronic alternatives to traditional hard copy mail, none can deliver the response rates of direct mail. Direct mail pieces allow you to send a tangible and targeted message to a tailored list of contacts and prospects, preventing that message from getting lost in the noise that can be associated with other routes offered via the internet and email (i.e. “The screens”). This session will talk about the facts of how Direct Mail is still the most effective method to drive response by any measure and how all the options work best (for both cost and response) when used wisely to complement each other. Instructors: Christine Erna and Mark Rheaume
DM307:
The Importance of Mailpiece Design
Failing to meet minimum mailing dimensions for commercial mail can bust your budget. Let’s discuss the common mistakes of mailpiece design and how to avoid them. This discussion is crucial for printers and mailers as the marketing landscape of a mailpiece’s competitive edge increases. The question eventually will be, “who’s going to pay for it?” Instructor: Floyd Creecy, CMDSM, EMCM, MDC, HeiTECH Services, Inc.
DM401:
Customer Data: Your Greatest Tool or Hindrance?
In today’s economy customer data should be KING. Yet, with approximately forty million Americans moving annually it can also be your greatest challenge. Learn which tips and tricks can help ensure the integrity of your organization’s data. This session will talk about the various data sources and techniques beyond address correction that are available to you; managing multiple address types, to address, email, and phone verification to better refine your mailing lists and focus in on reaching your ideal customer.
