MAILCOM Las Vegas Keynotes
The following keynotes will be presented at MAILCOM Las Vegas:
Tuesday Breakfast Keynote:
Mail Meets the Web: Keeping Direct Mail Relevant in an Online World
Presented by Dave Lewis, President, SnailWorks, LLC
Direct mail remains an essential channel in a marketing campaign, but it is at its best when coordinated with other channels. The fast-paced session will explain the rules and tools of multi-channel marketing — QR codes, PURLs, Informed Visibility, web landing pages, email and more — and present a process for tying them together into an effective coordinated campaign with direct mail at its heart. This session explains the whats, whys, and hows of multi-channel marketing. Attendees will leave this session prepared to execute their own multi-channel campaign.
Tuesday Luncheon Keynote:
Turn Your Operations into a Corporate Necessity!
Presented by Joe Freeman, CMDSM, CDIA+, ECM, AQS, MDC, MDP, Canon Business Process Services, Inc.
In this special presentation will discuss trends and challenges that impact the job functions for today’s managers and business leaders. Included will be steps to approach change, resources to use in staying ahead of new information and tips on how to remain the central point of contact for your customers by expanding service capabilities.
Wednesday Breakfast Keynote:
The Total Experience II
Presented by Markes Lucius, Manager, Market Research & Insights, U.S. Postal Service
Whether you’re a small or large business, Marketing Mail should be part of your Omni-channel advertising campaign. In this session you’ll get an updated in-depth look at what drives consumer engagement with Mail and what businesses are doing to meet those expectations. What’s driving business and consumer satisfaction with Mail and where are businesses looking to spend their ad dollars over the next two years. This session will cover those important topics and have some room to give you the latest on Informed Delivery, Informed Visibility and Interactive Campaigns with Informed Delivery. Mail still plays a very important role in consumers lives, 77% of respondents in a recent survey (April 2019) indicated that they pick up their mail at least 5 days a week, and on average spend about 10 minutes sorting, opening, and reading their mail.