The beauty of mailing campaigns is that they’re tangible and tactical. We’re enhancing this palpable experience with digital facets to expand the possibilities of print. We want to drive our clients’ customers to engage with brands and purchase products via seamless experiences that break down the barrier between physical and digital. The future of mail depends on this merging of the physical and the digital. The United States Postal Service drives this merge by providing incentives to mailers to invest in new ways to use mail and to engage their customers. These promotions drive new business by encouraging companies to push the envelope on the way they deliver their direct mail messages.
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