USPS Management Workshops
The following USPS Workshops/Full Service Mail Management sessions were featured at MAILCOM ’19:
USPS 2019 Promotions
The beauty of mailing campaigns is that they’re tangible and tactical. We’re enhancing this palpable experience with digital facets to expand the possibilities of print. We want to drive our clients’ customers to engage with brands and purchase products via seamless experiences that break down the barrier between physical and digital. The future of mail depends on this merging of the physical and the digital. The United States Postal Service drives this merge by providing incentives to mailers to invest in new ways to use mail and to engage their customers. These promotions drive new business by encouraging companies to push the envelope on the way they deliver their direct mail messages.
Full Service Mail
The Mailer Scorecard is a tool, which enables mailers to monitor their mail quality across several USPS programs, including Full-Service, eInduction and Seamless Acceptance. This workshop demonstrates how to access the Mailer Scorecard and the information available, who can see it and what it means. Attendees will learn how to use drill-down reports, access piece-level data to identify quality issues, and understand the postage assessment process. Mail Preparer, Mail Owner and Transportation Carrier visibility will also be discussed.
Enterprise Payment System, (EPS)
The Postal Service has launched a new payment processing platform called Enterprise Payment System that replaces the current CAPS system. EPS supports multiple payment options, offers more reporting features, and allows you to organize multiple USPS business functions under one account. EPS supports Commercial, Domestic and International products and services including First-Class Mail®, USPS Marketing Mail™, Periodicals postage statements submitted via mail.dat, mail.xml, Postal Wizard, IMsb, or Hardcopy.
Choosing the Best Move Update Method for Your Mail
NCOALink®, ACS™, and Ancillary Service Endorsements provide the information to maintain an up-to-date mailing list, but which one is best for the mail you send? Do you qualify for Move Update Alternative methods? Plus learn what you need to do to meet the requirements for free Full Service and Basic OneCode ACS® in 2019.
Enterprise Postal Governance
Address Quality, Managing Move update, Total Postal Management, Return Mail Management. These are a few of the basic tasks associated with facilitating an enterprise postal governance process. Learn how to facilitate an Enterprise Postal Governance process within your organization to ensure having your finger on the pulse. Instructors: Christine Erna and Mark Rheaume
Informed Visibility — Knowing Where Your Mail Is
The Intelligent Mail Barcode has opened up a world of information for the Postal Service and mailers, providing key data to track mail and monitor delivery. In this session you will hear the latest updates on Informed Visibility and learn the timetable for its full roll-out. Requirements for mailer participation will be reviewed as well as key dynamic benchmarks you gain about your mail as it travels in the system.