Direct Mail Days Sessions

The following courses will be presented at MAILCOM ’17. Also see the Keynotes Page for a related presentation.


Making Mail Modern

Discussion involving statistics & impact of direct mail – and why it’s important; mail piece personalization, and real world examples of tactics and strategies that are generating positive response. Instructor: Jamie Krall, ANRO Inc.

Monday, April 10, 2017, Round Two, 3:15-4:15pm


USPS 2017 Promotions: Pushing The Envelope Of Innovation, Saving Money

The beauty of mailing campaigns is that they’re tangible and tactical. We’re enhancing this palpable experience with digital facets to expand the possibilities of print. We want to drive our clients’ customers to engage with brands and purchase products via seamless experiences that break down the barrier between physical and digital. The future of mail depends on this merging of the physical and the digital. The United States Postal Service drives this merge by incenting mailers to invest in new ways to use mail and to engage their customers. These promotions drive new business by encouraging companies to push the envelope on the way they deliver their direct mail messages. Join the USPS Vice President of Product Innovation Gary Reblin as he discusses the engagement strategies of the 2017 promotions.

Wednesday, April 12, 2017, Round Eight, 9:45-10:45am


Irresistible Mail: How To Make Your Mail Irresistible

The Postal Service remains a key marketing platform for marketers. And now with the advent of new technologies, direct mail is set to soar. Research shows that nothing beats receiving a physical mail piece when compared to email. But how do you make your direct mail irresistible? The USPS thinks it knows the answer. Come and learn how at this Direct Mail Days special session.

Wednesday, April 12, 2017, Round Eleven, 3:00-3:50pm


The Fusion of Physical and Digital for Maximum Multichannel Campaign Results

An enterprise B2B company doubled their campaign results by adding mobile advertising to their direct mail campaign. Learn how to integrate direct mail and mobile advertising for maximum multichannel campaign response. An understanding of the technology and tools used as well as details of this case study will be discussed. Instructors: Alison Hall, Pitney Bowes Presort Services and Nat Cooper, Solutions Principal, Pitney Bowes.

Tuesday, April 11, 2017, Round Six, 3:30-4:30pm


Marketing Operations Can Support Compliance

Too often the relationship between Marketing and Compliance can be contentious. In addition, compliance is not just about disclosure and copy content. There is a whole world of data management that needs to comply with USPS, federal and state regulations. .In this panel discussion, three experts from GrayHair Software talk about how data management and marketing information can help Compliance and Risk Management. Led by GrayHair’s Adam Collinson, VP Data and Analytics, will focus on the regulations that marketing data strategies help support. Plus they’ll brief the audience on what USPS regulations are taking effect, how to look at your data and best practices for marketing data management. We would develop a diagnostic tool (10 questions) to help attendees understand where they are vulnerable and discuss the results in the webinar. We would provide a glossary of terms of the regs and/or processes. We would offer a free data/file assessment for attendees so they have a snapshot of what they may be facing. We also have Postal Operations White Paper available that we’ve been using in our outreach to get that part of the organization connected to compliance and regulatory.

Tuesday, April 11, 2017, Round Five, 2:15-3:15pm


Beyond Business Forms: Growing Your Business with Full Color Variable Printing

Learn about print market dynamics, what is growing and why? Understand adding variable color digital printing can help you reduce costs, increase productivity and add new revenues for your business growth. See real world examples of applications that are cutting edge today that can help as a guide to charting your course for the future Instructor: Richard Mazur, Kodak.

Tuesday, April 11, 2017, Round Seven, 4:45-5:45pm