COURSE #: US249
TITLE: Putting Informed Delivery Data to Work For Your Mailing Lists
DATE: Tuesday, June 9, 2020
TIME: Round Four, 11:00-12:00 pm
DESCRIPTION: Informed Delivery is a USPS service that lets consumers see what is going to be in their mailbox. Direct marketers are including their own full color digital ads to replace the grayscale image that is included in the ID and are boosting response rates. Another benefit of Informed Delivery is the data it returns. Your most engaged customers and donors use Informed Delivery. ID data lets you know who in your mailing was an ID subscriber, identifies households with multiple subscribers, and shows who took what actions and when. In this session you will learn an overview of the Informed Delivery program, how to get at and make sense of the data to identify the best prospects in your list, and target marketing events to those best prospects.
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