USPS Training Workshops / Full Service / Mailer Scorecard
The following USPS Training Workshops will be presented at MAILCOM Las Vegas:
Creating a Winning Informed Delivery Campaign
Informed Delivery gives mailers the opportunity to make their mail more effective by adding impressions to every mailing campaign. The delivery of an informed Delivery ad can boost response and interest, as well as giving prospects another avenue of response. This workshop will discuss how to create an Informed Delivery campaign beyond the USPS portion. How and why to create special web links, customized web landing pages, and how to use a unique URL for each piece to personalize the message your prospects see in every mailbox they open. There will also be a discussion on how to measure response far beyond visits and click-through rates.
Monday, September 16, 2019 – Round One, 2:15-3:15pm
eInduction: Simplifying Drop Shipping
Come and discover the solution to simplifying the drop shipment process with eInduction. Learn how to leverage electronic mailing information to eliminate the need for hardcopy PS Forms 8125 and 8017s expediting the shipping process. Hear how the USPS has enhanced the Mailer Scorecard to provide Mail Owner visibility into their drop shipments and access to post-shipment information. This session will also cover the eInduction on-boarding process and participation requirements.
Monday, September 16, 2019 – Round Three, 4:45-5:45pm
Rules & Regulations for First Class Bulk, Periodical & Standard Mail
This session will discuss the latest information of DMM rules & regulations for mailers of First Class Bulk rates and Periodical & Standard Mail. Details will be provided on the types of mail pieces that qualify and how to bundle and presort to meet current USPS mailing requirements. Come and learn the A thru Z process for a First Class Bulk Mail, Periodical or Standard Mail.
Tuesday, September 17, 2019 – Round Four, 10:15-11:15am
Navigating the Postal Waters – Part 1
Come and find the latest updates on postal policy, regulatory and legislative activities that may impact your business in the remainder of 2019 into 2020.Â What is coming from the Postal Regulatory Commission (PRC) on the 10-year rate review?Â What will the USPS be focusing on for the next six months? What should businesses expect on the legislative and policy front that could impact their business?Â Presented by, Bob Galaher, Exec. Dir., and Kathleen Siviter, Asst. Exec. Dir., of the National Association of Presort Mailers (NAPM)
Tuesday, September 17, 2019 – Workshop, 11:30-12:30 pm
Navigating the Postal Waters – Part 2: A Deeper Dive
For this second session takes a deeper dive into some of the key USPS programs, initiatives and changes anticipated over the next 6 months.Â What might the USPSâ€™ 2020 price change bring?Â What should mailers plan for around Seamless Acceptance?Â What other initiatives are coming from the USPS, regulators, and others and how should your business be preparing for the changes? Presented by, Join Bob Galaher, Exec. Dir., and Kathleen Siviter, Asst. Exec. Dir., of the National Association of Presort Mailers (NAPM)
Tuesday, September 17, 2019 – Round Five, 2:45-3:45pm
Are You Claiming the Best Postage Rate?
This session teach the importance analyzing your mailings to ensure you are obtaining the best postage rates for First Class Bulk, Periodical & Standard Mail. Learn different options for improving your mailing lists resulting in big postage savings. An explanation for each postage category and what is required to move up to the next discount threshold will be provided. Learn how to move your mail from Basic to Saturation & Basic or up to Mixed ADC. Discussions include deflection testing and how money can be saved by moving a Periodical or Automated Flats from non-machinable to machinable.
Wednesday, September 18, 2019 – Round Seven, 9:40-10:40 am
Full Service & Mailer’s Scorecard
The Mailer Scorecard is a tool, which enables mailers to monitor their mail quality across several USPS programs, including Full-Service, eInduction and Seamless Acceptance. This workshop demonstrates how to access the Mailer Scorecard and the information available, who can see it and what it means. Attendees will learn how to use drill-down reports, access piece-level data to identify quality issues, and understand the postage assessment process. Mail Preparer, Mail Owner and Transportation Carrier visibility will also be discussed.
Wednesday, September 18, 2019 – Workshop, 10:50-11:50 am
Undocumented Mail Pieces
The Postal Service has implement assessments for full service errors over the publish threshold one of the elements the postal service will be measuring is the quality of your undocumented pieces for many mailers the assessment for undocumented pieces could actually be the most expensive one they face because like some of the other assessments that are passed on to the respect of mail owners assessments for undocumented pieces will usually come right out of the mail preparers pocket in this workshop we will discuss the undocumented mail pieces and ways to handle and prevent them.
Wednesday, September 18, 2019 – Round Eight, 12:15-1:15 pm