Printing Management

The following sessions will be presented at MAILCOM 2023:


SESSION PP101

Prepress 101: Print Production Basics

Getting a file through a printing plant is a rigorous process. When things go wrong, they go wrong quickly, and recovery can be expensive and time-consuming. We’ll learn to navigate the difference between gray areas of printing specs and what needs to be 100% correct. Learn what makes a proper print file and which aspects are more important than others. Every designer will make some mistakes. Find out what the top mistakes are and how to quickly fix them. Discover tactics and workflows that aid in communicating with people before and after the Prepress Stage. Be a “Preflight” Star. Preflight with Acrobat in less than 90 seconds! This session will cover the basics of preflighting — reviewing your completed job files to identify potential problems before they are sent to press, in a timely and efficient way. Instructor: Christopher Vaccaro, Prepress Department Manager, The Mines Press

Wednesday, March 22 – Round Ten, 2:15-3:15pm


SESSION PP109

Tips & Tricks for Reducing In-House Print & Mail Costs

Tasked with reducing cost this year? Start with low hanging fruit. What departments outsource their printing needs, does your team have the ability to do what they are doing in house within current capacity? If so, ask to see their outsourced expenses for last year, compare those to your all-in cost to produce the same in house. Dealing with supply chain shortages and delays? How can you buy in bulk and save cost? Instructor: Kathy Howell, Ruffalo Noel Levitz

Monday, March 20 – Round One, 2:15-3:15pm


SESSION PP201

How the New Generation of Workflow Systems Benefit Mail/Print Operations

This session will explore how the capabilities of new WORKFLOW SYSTEMS can greatly improve mailing and print operations. It will explore ADF systems and hybrid mail systems and look at how new facilities enabled by AI and Hyperautomation can be used to reduce costs and streamline operations. A review is included on how modern technology can address workflow, automation, and staffing challenges in production mail & print workflows. Instructor: Ernie Crawford, President & CEO, Crawford Technologies

Tuesday, March 21 – Round Four, 10:15-11:15am


SESSION PP203

Document Security: Recognizing Gaps in the Communication Lifecycle

Data breaches cost organizations billions of dollars annually. While most organizations focus on securing access to systems, they may overlook the output of those systems – print data. Print files containing Personally Identifiable Information (PII) or Personal Health information (PHI) are vulnerable to intercept or a breach, either by interrogating them or by maliciously printing them. This session will address the importance of a document security strategy and best practices that protect every document, throughout its lifecycle, whether the communications are processed on-site or outsourced to a service provider. Instructor: Adam Armstrong, Senior Manager, Product Management, Crawford Technologies

Tuesday, March 21 – Round Seven, 4:30-5:30pm


SESSION PP301

Best Practices of High Performing Print Shops

Many printing and marketing service providers are challenged with applying best practices to improve performance. We will take a peek within the industry to see what best practices are being deployed. Instructor: Floyd Creecy, CMDSM, MDC, HeiTech Services

Monday, March 20 – Round Three, 4:45-5:45pm


SESSION PP303

Outsourcing Your Print Production?

Hear from the trenches the real-life considerations you need to keep in mind when considering outsourcing your print production operations – the multitude of workflows, processes and functions across an enterprise that need to be involved in the decisions. Instructors: Christine Erna, TEC Mailing Solutions LLC and Mark Rheaume, Ricoh Digital Services

Wednesday, March 22 – Round Nine, 1:00-2:00pm