Printing & Digital Document Management

The following seminars will be presented at MAILCOM ’18, April 9-11, 2018 at the Pennsylvania Convention Center in Philadelphia:


Outsource Compliance & Control


Companies will always look for ways to execute the mission better, faster, and more cost effectively and looking outside the company is a part of that process. If the decision is then made to outsource business processes, you cannot lose control, it is an extension of your business and you must remain engaged. Instructor: Darlene Handy, CMDSM, LSSGB, MDC, Universal American

Wednesday, April 11, 2018 – Round Ten 2:10-3:00pm


Bridging the Gap Between Direct & Digital Mail


The United States Postal Service revealed that between 2010 and 2014 it experienced a loss of 15.5 billion pieces in total mail volume. On the other hand, the average person spends an average of 50 minutes per day on Facebook- these are clear indicators that more than ever, we need to adapt to today s online marketing demands to keep direct mail marketing relevant and growing. With so many new products available in the industry such as social media marketing, SMS advertising, etc. integrating them to your company can be overwhelming, costly and time-consuming. This session will address how to effectively select which are the best digital integration solutions you can start offering with your business model immediately and show you EXACTLY how a printing company increased their revenue by $1.2 million during their first year of digital integration. Instructor: Erica Switzer, VP of Partner Relations, DirectMail2.0

Tuesday, April 10, 2018 – Round Five, 2:15-3:15pm


Paper vs. Digital: What is Best for You?

David Day

This session will explore the pros and cons of digital mail including Web Presentment, drop boxes and email. They all have their place, but how will you adapt to support the desires of your customers? In 2018 we are all faced with the challenges in the way customers want to interact with us. Some call in Omni-Channel, others Multi-channel but the fact remains, there is a decrease in paper transactional mail. This session is geared for end users as well as service bureaus that are mailing transactional documents to their customers. Instructor: David Day, EDP, Senior Architect and Engineer, Solimar Systems, Inc.

Monday, April 9, 2018 – Round Three, 4:30-5:30pm


Digital Intake: Transformation of the Mail Center


This course will take a futuristic look into technology and provide attendees with a view into the next phase for digital workflow. Included will be a review of intuitive software process that transports an image through digitization and directs into a process workflow. Instructor: Joe Freeman, CMDSM, Canon Business Process Services, Inc.

Monday, April 9, 2018 – Round One, 2:00-3:00pm



Efficient or Ineffective? Which One Defines Your Operation?


Vendors are AMAZED by the amount of work our digital print & mail center produces. Find out what we are doing and how you can implement some of the strategies we utilize. Learn ways to identify what works, move away from those that don t and implement the things your customers want. Instructor: Shawn Parkison, Digital Center Manager, American Academy of Family Physicians

Tuesday, April 10, 2018 – Round Six, 3:30-4:30pm


Thinking About Outsourcing Your Print Production?

Hear from the trenches the real life considerations you need to keep in mind when considering outsourcing your print production operations – the multitude of workflows, processes and functions across an enterprise that need to be involved in the decisions. Instructor: Mark Rheaume, EXELA Technologies, Inc

Wednesday, April 11, 2018 – Round Eleven, 3:10-4:00pm