Postal Mail Management

The following educational seminars and workshops will be presented at MAILCOM ’22, October 3-5, 2022:


SESSION PM109

Understanding and Participating in USPS Promotions

The session will show you how to register for the promotions and get mail piece approvals and discuss the remaining 2022 USPS promotions and how to participate. Setting up informed Delivery campaigns and downloading reports also will be discussed. What to expect for 2023 promotions is included. Instructor: Stephen Colella, The Calmark Group 

Tuesday, October 4 – Round Six, 3:50-4:50pm


SESSION PM201

Saving with Informed Delivery

This session would introduce people to the Informed Delivery platform that the USPS offers, show them how to schedule a mailing and also review the Informed delivery promotion with the audience where they can receive 4% back on postage for taking advantage of the ID promotion. Instructor: Jerry Mathis, ALSAC-St Jude Children’s Research Hospital

Wednesday, October 5 – Round Seven, 1:15-2:15pm


SESSION PM 206

Are You Claiming the Best Postage Rate?

This session teaches the importance analyzing your mailings to ensure you are obtaining the best postage rates for First Class Bulk, Periodical & Standard Mail. Learn different options for improving your mailing lists resulting in big postage savings. An explanation for each postage category and what is required to move up to the next discount threshold will be provided. Learn how to move your mail from Basic to Saturation & Basic or up to Mixed ADC. Discussions include deflection testing and how money can be saved by moving a Periodical or Automated Flats from non-machinable to machinable. Instructor: Marianne Houston, CMDSM, Gannett

Monday, October 3 – Round One, 2:00-3:00pm


SESSION PM303

Full-Service Mailer Scorecard: How to Avoid Paying Penalties

Learn from 1st hand experts how to avoid the pitfalls, obstacles and challenges in managing all elements of the scorecard. Hear from experts how to monitor and take action on elements that may exceed tolerance level that result in assessment/cost to your operation. Instructors: Christine Erna, TEC Mailing Solutions LLC, Kamal Gella and Jason Fonner, Highmark Document Solutions

Tuesday, October 4 – Round Four, 1:30-2:30pm


SESSION PM305

Informed Visibility: New Insights into How Your Mail Moves

Informed Visibility was rolled out by the Postal Service in December 2017 as the latest iteration of its mail visibility services – and what an update it is! Powered by the Intelligent Mail barcode, Informed Visibility lets you follow your mail from its arrival at the Post office to its final delivery, when the carrier walks into your yard – and every step along the way. More than mail pieces, IV also tracks pallets, trays, and sacks of mail for greater insights, and can help predict, days out, when your mail will be delivered. In this session, we will discuss exactly how IV works, how it can benefit your organization, and what you need to do to participate. Instructor: Dave Lewis, SnailWorks

Tuesday, October 4 – Round Five, 2:40-3:40pm


SESSION PM401

USPS Forms: How To Manage Them Like a Pro

This class will discuss all PS forms currently in use to handle your business mailing needs for First Class, Periodical & Marketing Mail. Detailed information and discussion on frequently requested forms, how to access the most often used mailer forms and how to fill these forms out like a pro. Instructor: Marianne Houston, CMDSM, Gannet

Monday, October 3 – Round Three, 4:30-5:30pm