MAILCOM Las Vegas Workshops

The following workshops will be presented at MAILCOM Las Vegas:

WORKSHOP #1:

Print and Postage Trade Secrets that Save Big Bucks

This session will provide insight into the outside of the box solutions that have proven to generate millions in savings in large print mail operations. The purpose of this course is to discuss options to drive savings after addressing low hanging fruit. Attendees can expect to receive a better understanding of how materials and processing can be manipulated to improve the bottom line. Instructor: Amanda Andler, Manager of Print Mail Operations, American Modern Insurance Group

Tuesday, September 25, 2018 – 11:30-12:30pm


WORKSHOP #2:

New Standards in Facility Security

This session will review new and innovative ideas on how to secure your complex including mail and print operations. Come and learn how to identify and deal with the issues that face us as a nation, our companies and the customers we serve. A detailed review of bomb and bio-detection systems will be discussed and what you should be doing today to ensure your company is protected tomorrow. Instructor: Don Thordsen, Security Manager /Terrorism Liaison Officer, State of Colorado

Tuesday, September 25, 2018 – 11:30-12:30pm


WORKSHOP #3:

Informed Delivery: Daily Emailed Pictures of Mail Delivered

The United State Postal Service continues to believe in the intrinsic value of hardcopy mail. With the expansion of e-commerce and the growth of digital, mail needs to be able to compete. Informed Delivery is a new innovative service from the United States Postal Service that is transforming how mail is used by bridging hardcopy mail and digital. Informed Delivery provides residential consumers visibility into their mail, whenever, wherever they are, even while traveling. It makes mail more convenient and accessible to consumers; while increasing response rates and ad impressions for Mailers. Best of all, mailers can digitally advertise to recipients of their mail.

Tuesday, September 25, 2018 – 11:30-12:30pm


WORKSHOP #4:

Direct Mail’s Relevance in a Multi-Channel World: Why it is Still the Most Effective

Direct Mail is thriving in today’s multi-channel environment with the confluence of screen options and media choices. Direct Mail continues to outperform all other market options regardless of the measurement you want to use; ROI, cost per campaign, speed to market, delivery percentages, open rates and address accuracy. Instructors: Christine J. Erna and Mark Rheaume, Exela Enterprise Solutions

Tuesday, September 25, 2018 – 11:30-12:30pm