Direct Mail Management
The following sessions will be presented at MAILCOM 2024 Spring:
SESSION DM201
The Power of Direct Mail in a Multichannel Marketing Strategy
A robust discussion of the impact of direct mail in a multichannel marketing strategy, including relevance, challenges & solutions as well as methods to improve ROI. Join Joe Tirschfield has been helping brands and agencies plan and execute effective direct mail campaigns for over 25 years. Through his expertise in Direct Mail Format Design, as well as Acquisition & Retention Marketing, Joe has a proven track record for designing Direct Mail campaigns that drive results. Joe can be found at ColorDynamics in Allen, Texas where he currently serves as Vice President of Inline & Direct Mail Solutions. Instructor: Joe Tirschfield, Executive Vice President, ColorDynamics
Tuesday, March 19 – Round Five, 3:00-4:00pm
SESSION DM205
Customer Data: Your Greatest Tool or Hindrance?
In today’s economy customer data should be KING. Yet, with approximately forty million Americans moving annually it can also be your greatest challenge. Learn which tips and tricks can help ensure the integrity of your organization’s data. This session will talk about the various data sources and techniques beyond address correction that are available to you; managing multiple address types, to address, email, and phone verification to better refine your mailing lists and focus in on reaching your ideal customer. Instructors: Christine Erna, Business Systems Consultant, Highmark Document Solutions and Mark Rheaume, Ricoh Digital Services
Wednesday, March 20 – Round Eight, 1:00-1:50pm
SESSION DM209
Understanding Address Quality Reporting
An in-depth review of the CASS and NCOA reports. Understanding the various Footnote codes and the recommended actions to take in managing your data. Instructors: Christine Erna, Business Systems Consultant Highmark Document Solutions and Mark Rheaume, Ricoh Digital Services
Monday, March 18 – Round One, 2:00-3:00pm
