Address/Data Management Sessions

The following courses will be presented at MAILCOM ’17:


SESSION AD201

MailPiece Design: Tips to Ensure Your MailPieces Meet Design Requirements

This session will address high level MailPiece Design requirements and how to ensure you meet the requirements before going to production. Set up a process for your company or business partners to submit designs through an internal program. Instructor: Marsha Amato-Greenspan, CMDSM, Bank of America.

Monday, April 10, 2017, Round Two, 3:15-4:15pm


SESSION AD205

What’s Your Address-ability?

The Address is More than Just a Physical Location. There is a wealth of data in the simple address. It can help support fraud detection, it can give you insight into activity down to the zip code, it can help with social media. You just need to know where to look, how to gather the right information and understand how regulations and data management can help. GrayHair’s Adam Collinson, VP Data and Analytics discuss ways to make sure you strategies and processes match.

Monday, April 10, 2017, Round Three, 4:30-5:30pm


SESSION AD207

NCOALink — Finding The Right Vendor At The Right Price

Mailers need to have their addresses run through the National Change of Address database and that usually means using an outside vendor that is an NCOALink licensee. Too often, the selection process of the vendor is a quick decision without comparing costs. And issues like data security and customer data protection are not considered, especially with processing done over the internet. This course details current USPS-approved licensees and outlines steps every mailer should take before utilizing the services.

Tuesday, April 11, 2017, Round Six, 3:30-4:30m


SESSION AD301

Customer Data: Your Greatest Tool or Hindrance?

In today’s economy customer data should be KING. Yet, with approximately forty million Americans moving annually it can also be your greatest challenge. Learn which tips and tricks can help ensure the integrity of your organization’s data. During this session, you will learn about database configuration, from field length recommendations to managing multiple address types, to address, email, and phone verification. Instructor: Christine Erna, Novitex Enterprise Solutions.

Wednesday, April 12, 2017, Round Eight, 9:45-10:45am


SESSION AD401

Your Software is Talking: But Who’s Listening?

Software is an integral part of any mail operation and critical for ensuring complete, correct, and current addresses as well as optimal sortation to achieve maximum postage discounts. Making every mailpiece count means not only leveraging the latest in postal software, but also leveraging software return codes that all software products provide. In this session, learn how CASS and PAVE certified software solutions are providing essential clues to you that can help you: Achieve greater postage work-share discounts; Ensure timely, predictable, and ultimate delivery of the mail; Optimize your overall mail preparation workflow.

Tuesday, April 11, 2017, Round Seven, 4:45-5:45pm


SESSION AD403

Address Quality & Data Management Workshop

Address quality is a critical element in meeting mailing objectives, so to avoid undeliverable mail you need to understand the qualities of a good address list. Learn how to standardize, validate and update your addresses from addressing specialists who share actual case studies, practical hands-on tools and techniques.

Wednesday, April 12, 2017, Round Eleven, 3:00-3:50pm