Address Quality & Data Management

The following sessions will be presented at MAILCOM Las Vegas:


When Dirty Data Gets You Down

Unless it is from your client or IT department, who swears it is the best data you have ever seen. Practically perfect in every way. Then what? Do you send it back or spend hours trying to fix it yourself? Take a tour of the inner city of addressing. From entry errors to questionable queries to droves of duplicates, be introduced to the bad records that ruin good data. Learn proactive ways to avoid creating these issues and best practices for dealing with the ones that make it through. Get ready for some fun as we get that dirty data clean!

Monday, September 16, 2019 – Round Two, 3:30-4:30pm


Undeliverable as Addressed (UAA) Solutions

Did you know that 4.5% of the billions of mail pieces handled by the USPS are determined to be Undeliverable-as-Addressed? Handling this mail volume is time consuming and costly. This session includes a review of high-level UAA trends, address data management and share the good and bad news of UAA. Solutions discussed included CASS/MASS – Address Standardization, Move Update Methods, AEC, the importance of the IMB / Service type indicates and get them correct, Secure Destruction and Return Mail Solutions. At the end of the presentation a few Do’s and Don’t are shared along with a list of resources both postal & vendor.

Monday, September 16, 2019 – Round Three, 4:45-5:45pm


Understanding Address Quality Reporting

An in-depth review of the CASS and NCOA reports. Understanding the various Footnote codes and the recommended actions to take in managing your data.

Tuesday, September 17, 2019 – Round Five, 2:45-3:45pm


International Addressing for U.S. Mailers

International Undeliverable As Addressed Mail is an expensive problem for mailers and delivery companies. The elements of addresses, their length and placement in addresses vary around the world. This presentation will discuss the problems with capture, storage and printing of proper international addresses formats, with recommendations on the space required in databases and on labels or envelopes.

Tuesday, September 17, 2019 – Round Six, 4:00-5:00pm


Customer Data: Your Greatest Tool or Hindrance?

In today’s economy customer data should be KING. Yet, with approximately forty million Americans moving annually it can also be your greatest challenge. Learn which tips and tricks can help ensure the integrity of your organization’s data. This session will talk about the various data sources and techniques beyond address correction that are available to you; managing multiple address types, to address, email, and phone verification to better refine your mailing lists and focus in on reaching your ideal customer.

Wednesday, September 18, 2019 – Round Eight, 12:15-1:15 pm


Enterprise Postal Governance

Address Quality, Managing Move update, Total Postal Management, Return Mail Management. These are a few of the basic tasks associated with facilitating an enterprise postal governance process. Learn how to facilitate an Enterprise Postal Governance process within your organization to ensure having your finger on the pulse.

Wednesday, September 18, 2019 – Round Nine, 1:30-2:30 pm