Print & Direct Mail Management
The following sessions will be presented at MAILCOM 2024 Fall:
SESSION PD141:
Importance of Mailpiece Design: Avoiding Costly Mistakes
Failing to meet the minimum mailing dimensions for commercial mail can significantly impact your budget. This session will explore the common mistakes in mailpiece design and provide strategies to avoid them. This discussion is essential for printers and mailers, as the competitive edge of a well-designed mailpiece is becoming increasingly crucial in the marketing landscape. Ultimately, the question will arise: “Who’s going to pay for it?” Join us to ensure your mailpieces are cost-effective and competitively designed.
Monday, Sept. 30, 2024 – Round One, 2:00-3:00pm
SESSION PD143:
Managing the Postal Lifecycle of Transactional Print and Mail Operations
It just makes good business sense to continually review your business structure, strategy, and operations. Today’s world/current environment has probably mandated it! Our goal is to speak to First-Class in-house mail operations people and review the major items they should consider and analyze so that each can make the best decisions for their company. This includes what functions are considered “core”, what can and should be outsourced for cost savings, and developing a governance strategy to manage all the various components. And maybe a little soapbox preaching.
Monday, Sept. 30, 2024 – Round Three, 4:30-5:30pm
SESSION PD205:
Enterprise Postal Governance
Address Quality, Managing Move update, Total Postal Management, Return Mail Management. These are a few of the basic tasks associated with facilitating an enterprise postal governance process. Learn how to facilitate an Enterprise Postal Governance process within your organization to ensure having your finger on the pulse.
Tuesday, Oct. 1, 2024 – Round Five, 2:45-3:45pm
SESSION PD226:
Tips & Tricks for Reducing In-House Print & Mail Costs
Tasked with reducing costs this year? Start with low hanging fruit. What departments outsource their printing needs, does your team have the ability to do what they are doing in house within current capacity? If so, ask to see their outsourced expenses for last year, compare those to your all-in cost to produce the same in house. Dealing with supply chain shortages and delays? How can you buy in bulk and save cost?
Tuesday, Oct. 1, 2024 – Round Six, 4:00-5:00pm
SESSION PD378:
Outsourcing Your Print Production
Hear from the trenches the real-life considerations you need to keep in mind when considering outsourcing your print production operations and the multitude of workflows, processes and functions across an enterprise that need to be involved in the decisions.
Wednesday, Oct. 2, 2024 – Round Eight, 1:30-2:20 pm
SESSION PD409:
Best Practices of High Performing Print Shops
Many printing and marketing service providers struggle with implementing best practices to enhance their performance. In this session, we will delve into the industry to uncover the best practices currently being utilized by top-performing print shops. Gain valuable insights and practical tips to elevate your business operations. Join us to discover the strategies that can drive your print shop to new heights of efficiency and success.
Wednesday, Oct 2, 2024 – Round Nine, 2:30-3:20pm
