Keynote Presentations
The following keynote sessions will be presented at MAILCOM 2024 Fall:
TUESDAY:
Transforming Mailroom Operations: Innovations and Trends for 2024
Join this insightful session to learn about the newest transformative innovations in mailroom operations. Discover how comprehensive onsite mailroom management and advanced return mail processes enhance efficiency and cut costs. Learn how the digital mailroom can offer a secure, comprehensive, and efficient system for managing electronic communications, reducing paper-based processes, improving compliance, and enhancing customer service as the beginning of the journey to improve the employee / client experience. This session is tailored for experienced mailroom professionals seeking to advance their operations and remain competitive in a rapidly changing environment. Don’t miss this opportunity to revolutionize your mailroom and drive success into 2024 and beyond! Instructors: David VanDerEems, Senior Director, Innovation and April Petroski, Project Manager Specialist, Canon Business Process Services
Tuesday – Breakfast Keynote: 8:45-10:00am
Digital Hub: Align your Organization’s Digital Vision & Strategy
At the end of 2023, 90% of worldwide organizations prioritized investments in digital tools to augment physical spaces and assets with digital experiences. Come and learn from and industry leading digital mailroom and digital hub software solution that is currently serving over 50% of the top 15 financial institutions, as well as credit unions, energy companies, insurance providers, accounting firms, healthcare providers, non-profits, and local government agencies to name a few. Thanks to the AI and machine learning built into our solution, EcoMail digitizes virtually all content including mail, faxes, PDFs, and return mail, and instantly and securely delivers it to the right users – wherever they are – and can accurately categorize and automatically extract data from all types of printed and handwritten content. Whether it’s improved efficiency, reduced costs, greater security, or complete operational control, the benefits of digital hubs are endless. Instructors: Matt Rodriguez, Solutions Engineer and Vaske Progri, Vice President of Development, EcoMail
Tuesday – Mid-Morning Keynote Presentation: 10:00-11:00
Optimizing Opportunities in USPS Mail Services
Join us for an insightful session led by the USPS Executive Director of Product Solutions, dedicated to exploring the evolving landscape of mail services at the Postal Service and uncovering new opportunities within this area. This session will delve into the latest incentives, promotions, and innovative solutions aimed at driving operational efficiency and effective mail management. Participants will discover how these developments open new possibilities for optimizing mail usage and enhancing strategic engagement with USPS. Presented by Margaret Pepe, Executive Director, Product Solutions, USPS
Tuesday – Leadership Luncheon: 12:00-1:30pm
WEDNESDAY:
The Mailing Ethical & Policy Landscape: Building Consumer Trust in the Mail
Leadership development and fostering best practices for consumer marketing mail is vital as the industry is facing a very challenging future. Learn the latest ways to ensure ethical direct marketing practices are adhered to as the direct marketing and mailing industry faces strong headwind — from postal rates and service issues to new federal and state privacy, data tax legislation that could drastically curtail overall mail volume. Hear from the head of ANA’s Center for Ethical Marketing, Senny Boone, a lawyer and former general counsel for the Direct Marketing Association, about these new policy trends, challenges and the initiatives you can get involved in to build customer trust in the mail. Boone and her team hear from thousands of consumers about the mail each year and she will provide new insights into the consumer mindset. Learn longstanding industry best practices that will ensure a stronger mailing future for years to come. Instructor: Senny Boone, Senior Vice President, Association of National Advertisers
Wednesday – Breakfast Keynote: 8:45-10:00am
Elevate Print Marketing with Omnichannel Strategy: Technologies that Connect Printers to Revenue and Customers to Results
Yearning to stand out, make a lasting impression, and become indispensable to your customers? Learn how to harness cutting-edge technologies and revolutionize your approach to print marketing with omnichannel tactics. This strategic fusion will skyrocket your customers’ direct mail response rates and drive revenue into your organization. We will also take a deep dive into the realm of tracking and attribution for offline channels, helping you unlock the secret to proving the effectiveness of direct mail. With powerful, data-driven insights at your fingertips, you will not only add value for your customers, but also create an unshakable bond that leads to increased re-orders and long-lasting loyalty. Instructor: Morgan DiGiorgio, SVP Sales & Marketing, DirectMail2.0
Wednesday – Luncheon: 12:00-1:00pm
