Anatomy of a Great Mailer

The USPS Training Workshops education track features seven informative seminars to be presented April 9-11, 2018 in Philadelphia, including this one:
SEMINAR US107:
Preparing and delivering effective direct mailers is not an advanced science, but it does require thought, preparation and effort. While is not a regimented set of exact procedure for effective direct mail campaigns, there are specific sound procedures and address standard which should be followed. In this session you will learn best habits and techniques for successful direct mail and how you can achieve them. Instructor: Christine Erna, EXELA Technologies, Inc.
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