Advanced & Strategic Management

The following sessions will be presented at MAILCOM 2023:


SESSION AM301

Digital Mail: Managing Remote Mail Distribution

This session explores options for delivering postal mail in digital format to the right person the very first time. Is the name on the envelope the “right” person. Is the letter addressed to a title, e.g. General Counsel. Finally, we will discuss the impact of these technologies on the mail center team from a financial perspective as well as changes to their daily work processes. Instructor: Peter Nirenberg, President, Image Architects

Monday, March 20 – Round Two, 3:30-4:30pm


SESSION AM309

Why Enterprise Online Postage will be the Future of Business Mail

The newest systems can have one license that is shared across an entire enterprise and at a fraction of the cost. There is no longer a need to justify a user’s mail spend because everyone can now have access . Enterprise Online Postage has been around for almost 10 years, the big difference is the way that the licenses are procured.

Monday, March 20 – Round Three, 4:45-5:45pm


SESSION AM401

Service Levels and Key Performance Indicators (KPI’s)

How do you manage your own or vendor performance for the mail services or support services? What tools do you have in place, what options are available to you as a leader and what makes the most sense for your organization. How do you determine what Service Levels should be and what Key Performance Indicators (KPI’s) you should measure? What type of reporting do you have in place? How do you track the information you are gathering? The session will provide some simple guidelines and some sample service levels and KPI’s for you to consider for your organization. Instructor: Mark Loveridge, Managing Director, CBRE Group

Wednesday, March 22 – Round Eight, 10:15-11:15am


SESSION AM404

Virtual Team Building and Management Workshop

Working from home has become very common recently. Virtual workers can be found in almost all lines of work. With a global workforce you are provided with a cost-effective and talented pool of employees to draw from. A virtual team provides a Follow the Sun production environment. Providing support to customers anywhere, anytime. Managing your employees all over the globe, or all over the state, can be challenging. Instructors: Floyd Creecy, CMDSM, MDC, HeiTech Services and Barbara Fahy, MDC, ASOP, MSMA

Tuesday, March 21 – Round Seven, 4:30-5:30pm


SESSION AM409

Eliminating Multi-Million Losses in Third Party Marketing Operations

The presentation applies financial analysis, in easily understood terms, to Third Party Marketing (3PM) operations in the mail channel. This analysis identifies the root cause, and solution to, the systemic under-utilization and poor monetization of available capacity in the mail channel. Unrealized annual profits can be in the millions (with capital value shortfall implications into the hundreds of millions) in these 3PM operations for mass mailers of any significant size. Television, radio, magazine, and newspaper managers fill up 100% of their communications capacity with either content or marketing for a very simple reason: not doing so is pure waste and harmful to the interests of their stockholders. Managers of mail channel operations have the exactly the same obligations to their stockholders yet suffer from chronic under-utilized and/or poorly monetized communications capacity. Interested parties can obtain, without obligation, a “Lost Profits Calculator” (in Excel) that will enable them to “ball park” the potential improvement in profit and capital value to their firm. This tool only requires a few high level KPI from current 3PM operations that should be readily available from existing corporate reporting. Instructor: Jim Enright, Critical Decision Systems

Tuesday, March 21 – Round Four, 10:15-11:15am