The USPS is piloting a platform of new concepts called Informed Address, which enables mail to be sent and delivered without the customer’s physical address. This technology leverages ‘alternative identifiers’ (email address, social media handles, etc.) as a mechanism for Mail Processing and Delivery functions to get mail to its destination while preserving a recipient’s privacy. Informed Address has the potential to serve as the foundation for a wide variety of value-added products for customers – both mailers and consumers – including vanity addresses for businesses, customer targeting through shared preferences, Business to Business (B2B) and Business to Customer (B2C) services, etc.
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