The United State Postal Service continues to believe in the intrinsic value of hardcopy mail. With the expansion of e-commerce and the growth of digital, mail needs to be able to compete. Informed Delivery is a new innovative service from the United States Postal Service that is transforming how mail is used by bridging hardcopy mail and digital. This session will give an update on Informed Delivery and show you how your company can take advantage of email promotions to increase response rates and ad impressions for mailers.
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