Postal Mail Management Seminars

The following seminars will be presented at MAILCOM ’18, April 9-11, 2018 at the Pennsylvania Convention Center in Philadelphia:


How To Transform Your Mailing Processes


Is it really possible to not invest more in your mailing process and save more money while realizing better results? The answer is YES! Join this session and hear how data visibility drives informed decisions. You will learn at least 5 ways to improve your competitive position by transforming your current mailing process into a more streamlined, efficient one. We will explore all levels of the mailing supply chain, sharing how others made changes that resulted in more streamlined processes and increased cost savings. Be a leader and take the reins of your business to reinvent your mailing methods. Instructor: Arlene Zisow, Vice President of Postal Affairs, Royal Alliances

Wednesday, April 11, 2018 – Round Eight, 9:45-10:45am


Everything You Need to Know About Postage But Was Afraid to Ask

This session focuses on providing an understanding of many issues that impact your postage costs. A detailed review of the essentials every mailer should know about address quality and how affects your postage expense. Come and learn the fundamentals and requirements that you need to understand about today’s postage management process. Instructor: Christine Erna, EXELA Technologies, Inc.

Wednesday, April 11, 2018 – Round Eleven, 3:10-4:00pm


Informed Delivery: Daily Emailed Pictures of Mail Delivered

The United State Postal Service continues to believe in the intrinsic value of hardcopy mail. With the expansion of ecommerce and the growth of digital, mail needs to be able to compete. Informed Delivery is a new innovative service from the United States Postal Service that is transforming how mail is used by bridging hardcopy mail and digital. Informed Delivery provides residential consumers visibility into their mail, whenever, wherever they are, even while traveling. It makes mail more convenient and accessible to consumers; while increasing response rates and ad impressions for Mailers.

Wednesday, April 11, 2018, 11:00am-12:00pm


From the Writing Pad to the USPS: The Life and Times of a Document


This session follows the processes and steps for a monthly letter hand written on a legal pad, that is then mass produced through an automated document factory then to the USPS for delivery. In this session you will receive step-by-step information on what you need to know and how to get started. Instructor: Thad Weikal, CMDSM, Kenneth Copeland Ministries

Tuesday, April 10, 2018 – Round Five, 2:15-3:15pm


Are You Claiming the Best Postage Rate?


This session will teach you the importance analyzing your mailings to ensure you are obtaining the best postage rates for First Class Bulk, Periodical & Standard Mail. Learn different options for improving your mailing lists resulting in big postage savings. An explanation for each postage category and what is required to move up to the next discount threshold will be provided. Learn how to move your mail from Basic to Saturation & Basic or up to Mixed ADC. Discussions include deflection testing and how money can be saved by moving a Periodical or Automated Flat from non-machinable to machinable. Instructor: Marianne Houston, MDC, Gannett Publishing Services.

Monday, April 9, 2018 – Round Three, 4:30-5:30pm


PS Forms: How To Manage Them Like a Pro

This class will discuss all PS forms currently in use to handle your business mailing needs for First Class, Periodical & Marketing Mail. Detailed information and discussion on frequently requested forms, how to access the most often used mailer forms and how to fill these forms out like a pro. Instructor: Marianne Houston, MDC, Gannett Publishing Services.

Tuesday, April 10, 2018 – Round Seven, 4:45-5:45pm


PostalOne: Roadmaps and Updates

The latest updates on PostalOne! and how to use it effectively to manage your Intelligent Mail mailings. Presented by the U.S. Postal Service, this session will cover all aspects of PostalOne! and how to overcome mailing challenges.

Wednesday, April 11, 2018 – Round Nine, 1:10-2:00pm