Postal Mail Management Sessions

The following courses will be presented at MAILCOM ’17:


Postal Reform, PRC & 2017 Rate Hikes: What You Need To Know

Mailers could see big changes in postage rates and the rate setting process in 2017. The new Postal Service Reform Act of 2017 mandates a 2.15% postage rate hike that takes effect when it is signed into law. Meanwhile, the Postal Regulatory Commission will announce its determination on the postage rate-setting process this year with the potential of the inflation rate-cap being removed. This presentation tells you everything you need to know about the upcoming changes. Presented by industry veteran Michael Plunkett, President, Association for Postal Commerce (Postcom).

Tuesday, April 11, 2017, Round Four, 11:15-12:15pm


USPS Pricing and Simplification, 2017-2018

Discuss the recent price changes and the Postal Services plans for pricing and product simplification going forward into 2018 and beyond. Learn about the product and pricing simplification ideas that the Postal Service is exploring for 2017 implementation. Presented by experts from the U.S. Postal Service.

Tuesday, April 11, 2017, Round Five, 2:15-3:15pm


Informed Delivery: Daily Emailed Pictures Of Your Mail That Is Being Delivered

The United State Postal Service continues to believe in the intrinsic value of hardcopy mail. With the expansion of ecommerce and the growth of digital, mail needs to be able to compete. Informed Delivery™ is a new innovative service from the United States Postal Service that is transforming how mail is used by bridging hardcopy mail and digital. Informed Delivery provides residential consumers visibility into their mail, whenever, wherever they are, even while traveling. It makes mail more convenient and accessible to consumers; while increasing response rates and ad impressions for Mailers. Join Gary Reblin, USPS Vice President of Product Innovation as he explains how Informed Delivery is critical to the Postal strategy in a digital world and keeping mail relevant in the consumers’ digital routine.

Wednesday, Mid-Morning Keynote, 11:00am


Rules & Regulations for First Class Bulk, Periodical & Standard Mail

This workshop will discuss the latest information of DMM rules & regulations for mailers of First Class Bulk rates and Periodical & Standard Mail. Details will be provided on the types of mail pieces that qualify and how to bundle and presort to meet current USPS mailing requirements. Come and learn the A thru Z process for a First Class Bulk Mail, Periodical or Standard Mail. Instructors: Marianne Houston and Sergius Vonschischkoff, Gannett Publishing Services.

Wednesday, April 12, 2017, Round Ten 2:00-2:50pm


Tips for Effectively Working With the USPS

It’s not just what you know but sometimes it’s who you know that’s helpful. Knowing the right person in the right position at the USPS is one of the key elements in forming an effective relationship. Whether it is the BMEU Entry Clerk, the Plant Manager or the District Manager, identifying the proper person to address your specific issue is the beginning. Learn how and where to meet the right person, what information to provide, and how to interact with them in order to have positive resolution to any issues or concerns you have about your mail. Instructor: Jud Thurman, CMDSM, CMDSS, Gospel Minutes Publications.

Wednesday, April 12, 2017, Round Nine, 1:00-1:50pm


Informed Visibility: Knowing Where Your Mail Is & When It Will Be Delivered

The Intelligent Mail Barcode has opened up a world of information for the Postal Service and mailers, providing key data to track mail and monitor delivery. In this session you will hear the latest updates on Informed Visibility and learn the timetable for its full roll-out. Requirements for mailer participation will be reviewed as well as key dynamic benchmarks you gain gain about your mail as it travels in the system. Presented by the U.S. Postal Service.

Wednesday, April 12, 2017, Round Eight, 9:45-10:45am


The 3 C’s of Standard Mail

There is more than one way to optimize postage and in home delivery to maximize direct mail results. Commingling, Cotransportation, and CoPalletization will be discussed to show opportunities to optimize postage results and maximize delivery to meet client’s in home expectations. Instructor: Alison Hall, Pitney Bowes Presort Services.

Monday, April 10, 2017, Round One, 2:00-3:00pm


Are You Claiming the Best Postage Rate?

This session will teach you the importance analyzing your mailings to ensure you are obtaining the best postage rates for First Class Bulk, Periodical & Standard Mail. Learn different options for improving your mailing lists resulting in big postage savings. An explanation for each postage category and what is required to move up to the next discount threshold will be provided. Learn how to move your mail from Basic to Saturation & Basic or up to Mixed ADC. Discussions include deflection testing and how money can be saved by moving a Periodical or Automated Flat from non-machinable to machinable. Instructors: Marianne Houston and Sergius Vonschischkoff, Gannett Publishing Services.

Monday, April 10, 2017, Round Three, 4:30-5:30pm