Direct Mail Management
The following sessions will be presented at MAILCOM 2023:
SESSION DM201
USPS Promotions: Bringing Real Value to your Business
Not sure what all the fuss is about? Participating in USPS® mail promotions are a great opportunity for mailers to engage with recipients on a whole new level. Promotions that range from simply adding color to a statement to the more complex with innovative printing techniques are a great way to add value to your mailings while saving a bit of money in the process. Attend this session to learn how easy it is to get started. Hear directly from a mailer the impact it had on their campaigns. Understand how the postage discount works and how they can be combined with other workshare discounts to significantly increase your postage savings. Instructor: Paula Stoskopf, Sr. Product Manager, Pitney Bowes
Tuesday, March 21 – Round Five, 2:00-3:00pm
SESSION DM203
Customer Data: Your Greatest Tool or Hindrance?
In today’s economy customer data should be KING. Yet, with approximately forty million Americans moving annually it can also be your greatest challenge. Learn which tips and tricks can help ensure the integrity of your organization’s data. This session will talk about the various data sources and techniques beyond address correction that are available to you; managing multiple address types, to address, email, and phone verification to better refine your mailing lists and focus in on reaching your ideal customer. Instructors: Christine Erna, TEC Mailing Solutions LLC and Mark Rheaume, Ricoh Digital Services
Wednesday, March 22 – Round Nine, 1:00-2:00pm
SESSION DM207
DM207 – Full-Service Mailer Scorecard: How to Avoid Paying Penalties
Learn from first hand experts how to avoid the pitfalls, obstacles, and challenges in managing all elements of the scorecard. Hear from experts how to monitor and act on elements that may exceed tolerance level that result in assessment/cost to your operation. Instructors: Christine Erna, TEC Mailing Solutions LLC, and Jason Fonner, Highmark Document Solutions
Tuesday, March 21 – Round Six, 3:15-4:15pm
SESSION DM301
GHG Emissions From Your Direct Mail – From Tree to Mailbox
Come and learn what greenhouse gas is and how they are being produced by direct mail. And then, learn ways to start making an impact now. The instructor’s company commissioned a study on mail and greenhouse gases, the first to encompass the scope of emissions from the tree to the mailbox. He’ll share what was learned and how an immediate reduction to zero emissions for the direct mail produced was achieved. Instructor: Steve Falk, VP of Partnerships and Sustainability, AIIM
Monday, March 20 – Round One, 2:15-3:15pm
SESSION DM303
Learning Outcomes: – “GHG Emissions from Communications 101”
How these channels all emit GHG – email, paper mail, digital ads, social media – What options do I have to reduce the emissions from the communications of my organizations? – Where do GHG emissions reduction programs fit in with other environmental programs like FSC and recycling? – Learn about the relative GHG emissions of direct mail vs email – case study – fundraising direct mail for non-profits. Instructor: Steve Falk, VP of Partnerships and Sustainability, AIIM
Monday, March 20 – Round Two, 3:30-4:30pm
