Direct Mail Management
The following sessions will be presented at MAILCOM 2023 Fall:
SESSION DM203
EDDM Mailing Basics: Comprehensive Guide to Every Door Direct Mail
This session will cover everything you need to know about Every Door Direct Mail (EDDM) and its benefits, which include helpful design tips, a review of postal requirements, how to select target areas, and how to create and prepare EDDM mailing forms for drop-off at the post office. We will also emphasize the importance of sorting and bundling mail pieces, scheduling drop-off appointments, and creating facing slips for efficient processing. With these skills, you will be well-equipped to execute successful direct mail marketing campaigns that increase visibility and engagement, ultimately driving business growth by effectively reaching your target audience. Instructor: Christopher Vaccaro, MDC, Prepress Department Manager, The Mines Press
Tuesday, October 3, 2023 – Round Six, 4:00-5:00pm
SESSION DM205
Benefits of Going Above and Beyond USPS Address Hygiene
The USPS has several tried-and-true address hygiene products that everyone must currently use for mailing at automation rates (i.e., CASS, DPV, NCOALink, etc.). Come to this session to learn how to go above and beyond those programs with what’s commercially available in the industry today. Learn about additional address processes to append apartment numbers, compare your lists against a proprietary change of address system (PCOA), match it against a deceased suppression list – and more! Instructor: Wallace Vingelis, Account Executive, Anchor Software
Wednesday, October 4, 2023 – Round Eight, 1:15-2:15pm
SESSION DM209
USPS Network Transformation
This session will provide a detailed review of the USPS network changes as proposed in the Delivery for America Plan. We will discuss the new structure and how these changes may impact on how you sort and deliver your mail. Instructor: Deborah Damore, Director of Postal Operations & Affairs, Enru Logistics and Postal Optimization
Tuesday, October 3, 2023 – Round Five, 2:45-3:45pm
SESSION DM303
Customer Data: Your Greatest Tool or Hindrance?
In today’s economy customer data should be KING. Yet, with approximately forty million Americans moving annually it can also be your greatest challenge. Learn which tips and tricks can help ensure the integrity of your organization’s data. This session will talk about the various data sources and techniques beyond address correction that are available to you; managing multiple address types, to address, email, and phone verification to better refine your mailing lists and focus in on reaching your ideal customer. Instructors: Christine Erna, TEC Mailing Solutions LLC and Mark Rheaume, Ricoh Digital Services
Tuesday, October 3, 2023 – Round Four, 1:30-2:30pm
SESSION DM306
Full-Service Mailer Scorecard: How to Avoid Paying Penalties
Learn from firsthand experts how to avoid the pitfalls, obstacles, and challenges in managing all elements of the scorecard. Hear from experts how to monitor and act on elements that may exceed tolerance level that result in assessment/cost to your operation.
Monday, October 2, 2023 – Round One, 2:00-3:00pm