USPS Training Workshops / Full Service / Mailer’s Scorecard
The following seminars will be presented at MAILCOM ’18, April 9-11, 2018 at the Pennsylvania Convention Center in Philadelphia:
Anatomy of a Great Mailer
Preparing and delivering effective direct mailers is not an advanced science, but it does require thought, preparation and effort. While is not a regimented set of exact procedure for effective direct mail campaigns, there are specific sound procedures and address standard which should be followed. In this session you will learn best habits and techniques for successful direct mail and how you can achieve them. Instructor: Christine Erna, EXELA Technologies, Inc.
Monday, April 9, 2018 – Round Two, 3:15-4:15pm
Undocumented Mail Pieces
The Postal Service has implement assessments for full service errors over the publish threshold one of the elements the postal service will be measuring is the quality of your undocumented pieces for many mailers the assessment for undocumented pieces could actually be the most expensive one they face because like some of the other assessments that are passed on to the respect of mail owners assessments for undocumented pieces will usually come right out of the mail preparers pocket in this workshop we will discuss the undocumented mail pieces and ways to handle and prevent them.
Tuesday, April 10, 2018 – Round Five, 2:15-3:15pm
Full Service & Mailer’s Scorecard
The Mailer Scorecard is a tool which enables mailers to monitor their mail quality across several USPS programs, including Full-Service, eInduction and Seamless Acceptance. This workshop demonstrates how to access the Mailer Scorecard and the information available, who can see it and what it means. Attendees will learn how to use drill-down reports, access piece-level data to identify quality issues, and understand the postage assessment process. Mail Preparer, Mail Owner and Transportation Carrier visibility will also be discussed.
Wednesday, April 11, 2018 – Round Eight, 9:45-10:45am
Seamless Acceptance automates the entry and verification of commercial mailings by leveraging electronic documentation, Intelligent Mail barcodes, and information collected from handheld sampling devices and mail processing equipment scans. Learn how to participate in Seamless Acceptance, improve mail quality using key metrics found in the Mailer Scorecard, and the process for undocumented pieces. Learn the newest updates to the Seamless Acceptance program including its expansion to Business Mail Entry Units.
Tuesday, April 10, 2018 – Round Seven, 4:45-5:45pm
Informed Visibility: Knowing Where Your Mail
The Intelligent Mail Barcode has opened up a world of information for the Postal Service and mailers, providing key data to track mail and monitor delivery. In this session you will hear the latest updates on Informed Visibility and learn the timetable for its full roll-out. Requirements for mailer participation will be reviewed as well as key dynamic benchmarks you gain about your mail as it travels in the system.
Tuesday, April 10, 2018 – Round Six, 3:30-4:30pm
M&Ms. Mailing and Marketing are Better Together!
Historically, Mailing and Marketing have worked in silos. New technologies connect Marketing and Mailing for the most successful marketing campaigns. When Marketing and Mailing collaborate, budgets are met, postage costs are optimized and marketing goals are achieved. In this session you will hear: Why Mailpiece Design is important; Mailpiece Design tips for Marketers; Marketing Tips for Mailers; Overview of Mail technologies to fuse Digital, Mobile and Physical. Join this session and learn how mailers and marketers working together increase overall campaign effectiveness! Instructor: Alison Hall, General Manager, Lineage
Monday, April 9, 2018 – Round Three, 4:30-5:30pm
Rules & Regulations for First Class Bulk, Periodical & Standard Mail
This session will discuss the latest information of DMM rules & regulations for mailers of First Class Bulk rates and Periodical & Standard Mail. Details will be provided on the types of mail pieces that qualify and how to bundle and presort to meet current USPS mailing requirements. Come and learn the A thru Z process for a First Class Bulk Mail, Periodical or Standard Mail. Instructor: Marianne Houston, MDC, Gannett Publishing Services.
Wednesday, April 11, 2018 – Round Ten 2:10-3:00pm