Art of Mail Communications Sessions

The following courses will be presented at MAILCOM Las Vegas:


Digital Intake: Transformation of the Mail Center

This course will take a futuristic look into technology and provide attendees with a view into the next phase for digital workflow. Included will be a review of intuitive software process that transports an image through digitization and directs into a process workflow.

Monday, October 2, 2017 – Round One, 2:15-3:15 pm


Paper vs. Digital: What is Best for You?

This session will explore the pros and cons of digital mail including Web Presentment, drop boxes and email. They all have their place, but how will you adapt to support the desires of your customers? In 2017 we are all faced with the challenges in the way customers want to interact with us. Some call in Omni-Channel, others Multi-channel but the fact remains, there is a decrease in paper transactional mail. This session is geared for end users as well as service bureaus that are mailing transactional documents to their customers.

Monday, October 2, 2017 – Round Two, 3:30-4:30 pm


Anatomy of a Great Mailer

Preparing and delivering effective direct mailers is not an advanced science, but it does require thought, preparation and effort. While is not a regimented set of exact procedure for effective direct mail campaigns, there are specific sound procedures and address standard which should be followed. In this session you will learn best habits and techniques for successful direct mail and how you can achieve them.

Tuesday, October 3, 2017 – Round Six, 2:30-3:30 pm


Fusion of Physical & Digital for Maximum Multichannel Results

An enterprise B2B company doubled their campaign results by adding mobile advertising to their direct mail campaign. Learn how to integrate direct mail and mobile advertising for maximum multichannel campaign response. An understanding of the technology and tools used as well as details of this case study will be discussed.

Tuesday, October 3, 2017 – Round Seven, 3:45-4:45 pm


From the Yellow Legal Pad to the USPS: The Life and Times of a Document

This session follows the processes and steps for a monthly letter hand written on a legal pad, that is then mass produced through an automated document factory then to the USPS for delivery. In this session you will receive step by step information on what you need to know and how to get started.

Wednesday, October 4, 2017 – Round Nine, 10:50-11:50 am


Communication During a Time of Change

Work place changes are inevitable and unless properly managed on all levels, can result in rocky seas for an organization. Developing an effective communication plan founded in transparency and understanding is a key element to navigating a successful organizational change. Learn techniques to clearly deliver the details about the change, the impacts and benefits, challenges and resolutions, tailoring the messages to best communicate the news to all employees company wide. Discuss real life examples as they relate to physical work location changes, workflow adjustments, staffing level increases and decreases, and benefit plan modifications.

Wednesday, October 4, 2017 – Round Ten, 12:15-1:15 pm


Document Printing TCO’s: Comparing Apples, to Oranges, to Pears

How do you compare TCO’s to choose between cut sheet laser printing, continuous feed laser printing, cut sheet ink jet printing, or continuous feed ink jet printing between multiple vendors? Come and learn how one company did it.

Wednesday, October 4, 2017 – Round Eleven, 1:30-2:30 pm