Address/Data Management Seminars
The following seminars will be presented at MAILCOM ’18, April 9-11, 2018 at the Pennsylvania Convention Center in Philadelphia:
Beyond Address Quality: How to Enhance Targeted Marketing Data
In direct marketing, high response rates are the metric that means your campaign is a success. Advertising via mail allows you to send a tangible and targeted message to a tailored list of contacts and prospects, preventing that message from getting lost in the noise that can be associated with other routes such as the internet and email. This session will talk about the various data sources and techniques beyond address correction that are available to you to better refine your mailing lists and focus in on reaching your ideal customer. Instructor: Christine Erna, EXELA Technologies, Inc.
Tuesday, April 10, 2018 – Round Four, 11:15am-12:15pm
Address Quality & Data Management Workshop
There are multiple products and services available to the mailing industry that help to minimize Undeliverable As Addressed (UAA) mail. Are you using any of them and are you sure it s the best option for your needs? Learn about the best practices used by mailers that have proven success in reaching their intended audience and reducing their UAA mail.
Wednesday, April 11, 2018 – Round Eight, 9:45-10:45am
When Dirty Data Gets You Down: Garbage In = Garbage Out
Unless it is from your client (or IT department) who swears it is the best data you have ever seen. Practically perfect in every way. Then what? Do you send it back or spend hours trying to fix it yourself? Take a tour of the inner city of addressing. From entry errors to questionable queries to droves of duplicates, be introduced to the bad records that ruin good data. Learn proactive ways to avoid creating these issues and best practices for dealing with the ones that make it through. Get ready for some fun as we get that dirty data clean! Instructor: Kristi Kanitz, General Manager, Flagship Software Ltd.
Tuesday, April 10, 2018 – Round Six, 3:30-4:30pm
The Importance of Mailpiece Design
Failing to meet minimum mailing dimensions for commercial mail can bust your budget. Let’s discuss the common mistakes of mailpiece design and how to avoid them. This discussion is crucial for printers and mailers as the marketing landscape of a mailpiece’s competitive edge increases. The question eventually will be, “who’s going to pay for it?” Instructor: Floyd Creecy, CMDSM, EMCM, MDC, HeiTECH Services, Inc.
Wednesday, April 11, 2018 – Round Ten 2:10-3:00pm
Enterprise Postal Strategies
Address Quality, Managing Move Update, Total Postal Management, Return Mail Management, These are a few of the fundamental tasks associated with facilitating an enterprise postal strategy. Learn how to facilitate an Enterprise Postal Strategy process within your organization to ensure having your finger on the pulse. Instructor: Mark Rheaume, EXELA Technologies, Inc.
Monday, April 9, 2018 – Round Two, 3:15-4:15pm