Richard Gebbie, CEO, Midwest Direct, will be speaking at MAILCOM ’18 during a general session workshop April 9-11, 2018 in Philadelphia.
His subject: Embrace Technology or Be Left Behind.
The modern mail service provider industry is now a high-tech business. Are we embracing technology as fully as we could be? I believe many of us are not. There are two roads mail service providers can go down. The first road involves fully embracing modern technology and using it to its maximum potential. On the second road, these advancements are ignored in favor of doing the job the old-fashioned way. One will lead to higher-quality mailings and increased profitability, and one will lead to ruin.
Embracing technology is more of a philosophy that you adopt rather than a set list of practices to follow. With that being said, there are a few questions you should ask yourself to see if you’re on the high-tech road that will lead you to prospering in today s mail service provider environment.